The Group was established in 1986 and its business has been concentrated since its inception in the Middle East and Africa. It established distribution factories and companies in Turkey, Egypt, Iraq, Jordan, Sudan, Senegal, Angola, Cameroon, and Uganda, in addition to distribution centers and agents in Lebanon, Libya, Yemen, Ethiopia, South Sudan, Mali, Ghana, Gabon, Chad, Central Africa, Rwanda, and Tanzania.

The Group has ambitious strategic plans through which it targets new markets to make its products accessible to the largest number of consumers.